The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) were largely reinstated in the Digital Markets, Competition and Consumers Act (DMCC Act) from 6 April 2025. The CPRs will apply to unfair commercial practices that took place before this date.
These protection from unfair trading provisions address:
A general ban on unfair commercial practices
A ban on misleading and aggressive practices, which are assessed in light of the effect they have, or are likely to have, on the average consumer
A ban on omitting material information from an ‘invitation to purchase’ (including drip pricing)
A ‘blacklist’ of commercial practices which will always be unfair and so are banned outright. There are 32 banned practices under the DMCC Act, and one new banned practice is fake reviews.